WELCOME TO ESTABLISHED TODAY, WHERE THE BRANDS OF TOMORROW ARE BUILT AROUND YOUR GREAT IDEAS.

We specialise in quickly turning ideas into conversations, by building brands with the direction, tools and confidence needed to succeed.

Our brand strategy + design packages accelerate start-up growth and support early stage founders. We turn fresh ideas and side hustles into fully formed brands ready to take on the world.

BRAND STRATEGY + DESIGN PACKAGES FOR START-UPS

/

BRAND STRATEGY + DESIGN PACKAGES FOR START-UPS /

THREE SIMPLE STEPS

Our three step EST. brand building process creates the foundations for today and the tools for the future, all in one package. We remove the ‘Where do I start?’ and ‘Who should I speak to?’ questions, and guide people through a single simplified journey to establishing a new brand.

To start we define your ‘Why’, ‘What’, ‘Who’ and ‘How’ to create a clear brand vision, a focussed point of view, a set of values and direction for your brand and business - an actionable Brand Strategy.

EXAMINE

  • BRAND STRATEGY DOCUMENT

    • Mission

    • Values

    • Audience

    • Competitor analysis

    • Strategy

SHAPE

Next we design a unique, visually recognisable, consistent sounding identity with emotionally engaging elements that your audience will connect with. This stage defines your Brand Identity.

  • BRAND IDENTITY DOCUMENT + PACK

    • Logo + Brand Mark

    • Colour palette

    • Typography

    • Supporting graphic elements

    • Photography guidelines

    • Tone of Voice

    • Usage Guidelines

    • Application Examples

+ TOOLS

Finally we create the tools to start sharing your exceptional offer with the world, from reaching your first customer on social media, to presenting a pitch deck to investors. Brand tools designed for success and growth.

  • + TOOLS

    • Single Page Website

    • Branded Pitch Document (Fully editable)

    • Social Media Profile assets

    • 6 x Instagram/LinkedIn assets

    • Branded Social Media Creation tool

    • Email Signature

Run WHILE YOU’RE LEARNING TO WALK

Delivered in 4* weeks our Brand Strategy + Design Package is designed to accelerate your growth, allowing you to confidently:

- Quickly test market fit
- Communicate clearly with investors
- Create your own branded assets
- Start to build your community
- Save your time

*average project length

Wondering where to start?

IF YOU HAVE AN IDEA, OR WANT TO FIND OUT MORE? JUST DROP US A LINE

RECENT PROJECTS

/ ARTISAN CONFECTIONERY /

/ PERSONALISED DEVELOPMENT /

/ CAREER OPPORTUNITIES /

NEXT TO YOUR IDEA, YOUR BRAND IS YOUR SINGLE MOST VALUABLE ASSET.

Whether you’re starting out or established your brand says a lot.
Your brand sits between your customer and your product like a mirror.

As a business owner it reflects your vision, your mission and values, and provides a compass for future growth and success.

While for your audience, your brand reflects how they see themselves, the things they believe in and the values they hold.

Your brand is the signpost of shared beliefs (not a list of features) and it is these beliefs that create emotional shared bonds between great brands and their audiences.

READ MORE

Established Today was founded by Matt McKenzie, Director of 27 London, to offer a rapid brand strategy and design package to accelerate start-ups and early stage founders.

Our mission is to help bring ideas to life, turning concepts into brands that emotionally resonate and establishing the successful businesses of tomorrow.

With 25 years of creative experience working with large brands including; Airbnb, PlayStation, Facebook, YouTube, Adidas, Sonos, lululemon, Spotify and Google, Established Today was created to support the next generation of new and upcoming brands.

ABOUT