BRANDS MADE FOR CLARITY, BUILT WITH MOMENTUM.
A brand isn’t a logo. It is your story, your clarity, your credibility, and the foundation for everything you build. When you get it right early, everything else becomes easier.
Established Today was created to support founders at every stage, from launching something new to refining what already exists. We build brands that earn trust, gain traction, and help you grow with confidence.
Through a fast, focused process that brings together strategy and design, we help you define your direction, strengthen your message, and equip you with the tools to grow.
With 25 years of agency experience, you gain a partner who makes sure your strong first impression becomes the start of lasting momentum.
BRAND STRATEGY + DESIGN FOR STARTUPS + EARLY STAGE BUSINESSES
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BRAND STRATEGY + DESIGN FOR STARTUPS + EARLY STAGE BUSINESSES /
Brand Builds Trust.
Trust Builds Traction.
Startups and early-stage businesses live or die on trust. Without it, customers hesitate, investors pass, and opportunities slip away.
Even great ideas struggle without a strong foundation. Confusion slows progress. Inconsistency raises doubts. And many young companies get overlooked simply because they don’t look ready.
A well-built brand is one of the most powerful ways to earn trust early. Trust opens doors, helps customers take the first step, and convinces investors you are worth backing. It begins with how your brand shows up in the world.
Strong brands earn trust through clarity, consistency, credibility, relevance, authenticity, and coherence. Together, these create a brand that feels confident, aligned, and real.
Build your brand, develop trust, and growth will follow.
THE PROCESS, MADE SIMPLE
A clear, three-part process that makes your brand focused, confident, and ready for growth.
Instead of wondering where to start or what to fix, this structured and flexible approach gives you clarity and direction. It works whether you are creating a brand from scratch or refining what already exists.
Find clarity and direction.
Together we define your story, audience, and positioning to create a clear foundation for growth. This stage brings focus and alignment to everything that follows.
EXAMINE
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BRAND STRATEGY DOCUMENT
Mission
Values
Audience
Competitor analysis
Strategy
SHAPE
Design a brand that looks ready and feels right.
We develop a cohesive and recognisable identity that reflects your strategy, builds credibility, and connects with your audience.
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BRAND IDENTITY DOCUMENT + PACK
Logo + Brand Mark
Colour palette
Typography
Supporting graphic elements
Photography guidelines
Tone of Voice
Usage Guidelines
Application Examples
+ TOOLS
Show up consistently and confidently.
You receive the core assets and guidelines you need to present your brand professionally and keep it growing in the right direction.
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+ TOOLS (Examples)
Single Page Website
Branded Pitch Document (Fully editable)
Social Media Profile assets
Instagram/LinkedIn assets
Social Media Creation tool
Email Signature
HAVE AN IDEA, OR WANT TO FIND OUT MORE?
JUST DROP US A LINE
A CLEAR APPROACH.
Our approach is built for founders who need clarity, direction, and momentum. It works for those launching something new or refining what already exists.
You get the benefit of agency-level experience without the layers or complexity of an agency. No big teams, no long timelines, and no unnecessary overheads. This is a focused, founder-first collaboration where we work together from start to finish.
Delivered in around four weeks*, this approach helps you move forward with confidence, consistency, and a brand that is ready for growth.
This process will help you:
Build a clear and compelling brand that stands out
Communicate with confidence to investors and customers
Strengthen your presence and credibility in your market
Make better business decisions with a strong brand foundation
Save time by working with one partner across strategy and design
We are here to help you move faster and grow stronger.
Your next stage is ready, and your brand will be too.
*average project length
PACKAGES START FROM £4,000
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PACKAGES START FROM £4,000 /
RECENT PROJECTS
/ ARTISAN CONFECTIONERY /
/ PERSONALISED DEVELOPMENT /
/ CAREER OPPORTUNITIES /
WHY FOUNDERS Choose us.
Not an overpriced agency. Not a faceless marketplace. Not DIY.
A trusted hands-on partner, helping startup founders build brands ready for success.
I’m Matt McKenzie, and after 25+ years working with brands like Airbnb, PlayStation, Adidas, Sonos, lululemon, and Google, I created Established Today to bring my experience to new founders building what’s next.
Too many startups treat branding as something to cobble together, or as a layer to add later. I believe brand is foundational. It’s the difference between being overlooked and being taken seriously.
That’s why I offer both brand strategy and design, delivered personally, through one focused process.
This isn’t a big team. It’s not a templated design shop.
You’ll work directly with me to create the kind of brand that earns trust, attracts investment, and builds real momentum.
Clarity, confidence, and credibility, delivered at startup speed.
If you’re not sure where to begin, let’s start with a chat.
“Your approach to extracting ideas and visions and bringing them to life is outstanding. You quickly mastered my chaotic ideas and transformed them into a brand that resonated with my audience.”
Dexter Hutchings | Your Future Forward
ARTICLES
Too Early for Brand? Think Again.
A lot of founders wait too long to get serious about brand. These questions explain why starting now makes all the difference.
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Not as far as you might think. This service is built for founders at the idea, prototype, or pre-launch stage. Brand helps you test faster, build trust earlier, and present yourself professionally from day one — even before you have traction.
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The package is designed to be a cost-effective alternative to hiring an agency or stringing together freelancers. If you’re serious about growth, investing in clarity, credibility, and confidence early can save time and money down the road — and help attract investment.
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That’s great — but a logo alone isn’t a brand. This process digs deeper: defining your positioning, shaping your voice, and aligning your visuals into a consistent identity. If your brand lacks strategy, it might be holding you back without you realising.
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The process is designed to be fast and focused. You’ll be involved in the key thinking, but I’ll handle the heavy lifting. You won’t need to project manage or chase deliverables — just give input at the right moments.
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Most freelancers focus only on visuals. This service combines brand strategy and design into one cohesive process. You’ll get clarity on your positioning, identity, and how to show up in the real world — not just a logo file in your inbox.
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A clear, confident brand builds trust. It helps you attract early customers, communicate with investors, and stand out in a crowded market. It gives you tools to grow faster, and a story that people want to support.
WONDERING WHERE TO START OR HOW TO IMPROVE?
We’ve put together a free toolkit to help founders build clarity for 2026.
Six guided tools to help you sharpen your purpose, positioning and identity.
